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- 🌱 Metrc's Game-Changer, DEA Hearings Set, $4.1B Pre-Roll Market
🌱 Metrc's Game-Changer, DEA Hearings Set, $4.1B Pre-Roll Market
Welcome to Rise & Roll, a bi-weekly newsletter that keeps you
Here’s what we have on deck for today…
Metrc’s new feature brings CPG efficiency to the industry

Metrc just dropped a new feature that might make inventory headaches a thing of the past. It’s called Retail ID and it combines QR codes and barcodes into a single, scannable label that’s already showing impressive results:
Sonoma Hills Farm reported cutting a week off their product launch timeline
Glass House Brands has experienced major time savings across their stores
This push for standardization signals a crucial point for cannabis retail.
By streamlining operations, enhancing data integration, and improving consumer transparency, Metrc's system could help cannabis businesses operate more like traditional CPG companies — potentially reducing costs and accelerating growth across the supply chain.
DEA’s marijuana hearings set for January
Historic DEA hearings on cannabis rescheduling will kick off this January, with expert testimonies that could reshape the $32B industry.
25 people were selected to participate in the hearing — you can find those people here.
The potential move from Schedule 1 to 3 would transform banking, taxes, and research opportunities.
While the verdict won't come until after February 2025, operators should start preparing for potential regulatory changes.
3 eye-opening pre-roll stats shaping the industry
Custom Cones USA recently released a comprehensive analysis of pre-roll consumer trends, preferences, and demographics.
Here are 3 statistic you don’t want to miss:
Pre-rolls are the third most popular and fastest-growing cannabis category, with $4.1B in sales from 2023 to mid-2024
82% of cannabis smokers buy pre-rolls, preferring full-gram sizes and multi-packs
Pre-rolls saw an 11.9% revenue increase from June 2023 to June 2024, leading industry growth as the top dispensary add-on
Operators: Consider expanding pre-roll offerings and optimizing your product mix to capitalize on this growing segment.
Investors: You may want to look into companies innovating in pre-roll manufacturing, automation, and distribution. This category continues to outpace overall market growth.
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We’ll be back with another edition on Tuesday. See you then!
To stay up-to-date on cannabis news, visit us at riseandroll.news.
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