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- 🌱 Snoop's Retail Empire, Stiiizy Hack, Florida Cannabis Plan
🌱 Snoop's Retail Empire, Stiiizy Hack, Florida Cannabis Plan
Welcome to Rise & Roll, a bi-weekly newsletter that keeps you smart, savvy, and always in the loop on the latest in cannabis.
Here’s what we have on deck for today…
Snoop launches global cannabis retail platform
Boston Beer Company isn't the only one eyeing omnichannel cannabis. Snoop Dogg just rolled out S.W.E.D., a direct-to-consumer platform selling hemp-derived products, alongside physical stores in LA and Amsterdam.
The platform mixes hemp-derived cannabinoids, smoking accessories, and lifestyle merch, creating a scalable blueprint for building cannabis brands that can grow globally despite regulatory hurdles.
Entrepreneurs: S.W.E.D.'s hybrid approach — combining compliant D2C sales with strategic retail locations — could be the playbook for building borderless cannabis brands.
Cannabis retailer faces major data breach
California cannabis giant Stiiizy just got hit with a nasty surprise — hackers exposed over 420,000 customer records from their retail locations.
The breach revealed everything from government IDs to medical cannabis cards and purchase histories
While Stiiizy's offering free credit monitoring, this incident serves as a wake-up call for cannabis retailers
As the industry collects more sensitive customer data, robust cybersecurity isn't just nice to have — it's essential for protecting your customers and your brand's reputation.
Florida tries again with new legalization plan
Florida's back at it with a smarter cannabis plan for 2026, and this time they're thinking bigger. After narrowly missing the 60% mark last year, advocates have crafted a proposal that could reshape the state's cannabis landscape.
The twist? While existing medical operators get first dibs at the adult-use market, new players won't have to do everything from seed to sale.
By ditching the vertical integration requirement for newcomers, Florida could open doors for specialized businesses in cultivation, processing, or retail — a game-changer for entrepreneurs eyeing the Sunshine State.
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