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- 🌱 Ohio Market Growth, Tilray's New Venture, German Support Soars
🌱 Ohio Market Growth, Tilray's New Venture, German Support Soars
Welcome to Rise & Roll, a bi-weekly newsletter that keeps you smart, savvy, and always in the loop on the latest in cannabis.
Here’s what we have on deck for today…
Ohio eyes big move into prerolls
Ready to roll, Ohio?
The state's cannabis regulators just dropped plans to greenlight preroll production and sales. It's a game-changer for the Buckeye State's cannabis scene, especially since prerolls typically make up 10-15% of sales in mature markets.
For manufacturers and retailers, this isn't just about adding a new product — it's about tapping into one of the most popular cannabis categories. The proposal creates opportunities for both new production lines and expanded retail offerings, though businesses will need solid compliance frameworks to play ball.
Tilray is stepping into the hemp beverage game with Herb & Bloom, a fancy new line of cocktail-inspired drinks packing 5mg of hemp-derived Delta-9 THC. Think booze-free margaritas, daiquiris, and bellinis with an art deco vibe.
This isn't just another cannabis drink launch. By targeting the premium non-alcoholic beverage space, Tilray's betting that consumers want sophisticated alternatives to alcohol.
For cannabis brands watching the beverage category, Herb & Bloom could show whether luxury positioning can work in the hemp drinks market.
German support for cannabis shops hits record high
German citizens are warming up to the idea of cannabis stores. A new poll shows 59% want a Canadian-style retail market – the highest support in a decade of surveys.
While Germans can now legally grow and smoke cannabis at home, they can't buy it from stores
That could change as major political parties like the Greens (78%) and Social Democrats (63%) see strong voter backing for retail sales
This growing public support suggests Germany's current personal-use law might be just the first step toward a fully legal market.
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