Welcome to Rise & Roll, a bi-weekly newsletter that keeps you smart, savvy, and always in the loop on the latest in cannabis.

Here’s what we have on deck for today…

1. LA cannabis brands step up during wildfires

2. Courts defend cannabis users’ right to bear arms

3. Agrify bets big on cannabis beverages

LA cannabis brands step up during wildfires

While devastating wildfires tear through Los Angeles, cannabis companies are showing what it means to be good neighbors.

• Gelato is delivering pallets of water to firefighters and evacuees

• The Artist Tree is transforming its stores into donation centers for essential supplies.

Beyond managing their business disruptions, these companies are stepping up to support their community during a crisis.

Our thoughts and prayers go out to those affects by the California wildfires ❤️

Courts defend cannabis users’ right to bear arms

The U.S. 5th Circuit Court just handed cannabis users a major win. They ruled that simply using cannabis isn't enough to strip away someone's right to own firearms. This ruling builds on similar decisions in Oklahoma and Texas.

The case centers on Patrick Daniels Jr., who faced prison time for having both guns and cannabis during a traffic stop.

For cannabis entrepreneurs and operators, it signals a broader shift:

• Federal courts are starting to protect cannabis consumers' constitutional rights, even while the plant remains federally illegal

• This could help reduce industry-wide discrimination and open doors for more normalized cannabis business operations

Agrify bets big on cannabis beverages

Agrify just made a bold move: selling their entire cultivation business for $7M to go all-in on THC drinks. The company's betting that their Señorita THC margarita — already a hit in nine states — represents a more profitable future than traditional growing operations.

"Focus drives excellence," says CEO Ben Kovler.

With hemp-derived THC beverages available for online sales and traditional cultivation margins getting squeezed, Agrify's pivot could be a preview of what's to come in cannabis.

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We’ll be back with another edition on Tuesday. See you then!

To stay up-to-date on cannabis news, visit us at riseandroll.news.