Welcome to Rise & Roll, a bi-weekly newsletter that keeps you smart, savvy, and always in the loop on the latest in cannabis.

Here’s what we have on deck for today…

1. AAA takes fresh approach to cannabis messaging

2. Vape tech firm closes shop

3. Global cannabis brands cross borders

AAA takes fresh approach to cannabis messaging

AAA is flipping the script on cannabis safety ads. Their new research shows marijuana users respond best to messages that skip stereotypes and reflect the diversity of people who use cannabis.

Top-performing messages focus on personal responsibility rather than legal risks. Surprisingly, the most effective message came from ChatGPT, not focus groups.

"Individuals who consume cannabis come from all walks of life and that should be reflected in messaging," says Jake Nelson, AAA's traffic safety director.

This shift marks a turning point for mainstream organizations. For cannabis brands, it creates an opportunity to lead with respectful messaging that builds stronger customer connections while promoting responsible use.

Vape tech firm closes shop

Vape manufacturer Blinc Group just called it quits, filing for Chapter 7 bankruptcy with $1 million in unpaid bills. The New York company left a trail of creditors including tax agencies in seven states, tech giants Google and Microsoft, and several investment funds.

Unlike plant-touching cannabis companies, Blinc could file for bankruptcy by positioning itself as a "vaping technology company."

This legal distinction allowed them to seek protection while the court sold off their assets to pay creditors.

For cannabis tech startups, Blinc's downfall highlights the importance of realistic financial planning. Even companies one step removed from the plant need solid cash reserves and contingency plans to weather industry volatility.

Global cannabis brands cross borders

International cannabis expansion is complex but rewarding. Companies entering new markets face a maze of regulations that vary wildly between countries.

Success demands strong local partners who understand the market. In Germany, medical cannabis distributors make ideal allies, while Brazil requires partners who can help with consumer education.

Cultural differences matter too. The UK still has a cannabis stigma, while Australia embraces sustainability. Smart brands adapt their products and messaging to fit local expectations.

The payoff? Revenue diversification and market leadership. Companies that navigate these challenges can build global brands that aren't dependent on a single market's performance.

For cannabis entrepreneurs eyeing international growth, patience, and flexibility are as important as having the right product.

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We’ll be back with another edition on Tuesday. See you then!

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